Andrew Green
01-16-2006, 12:39 PM
Web users judge sites in the blink of an eye
[/URL]Potential readers can make snap decisions in just 50 milliseconds.
[url]http://www.nature.com/news/2006/060109/full/060109-13.html ("")
Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
The lasting effect of first impressions is known to psychologists as the 'halo effect': if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content (such as this article, for example) more favourably.
[/URL]Potential readers can make snap decisions in just 50 milliseconds.
[url]http://www.nature.com/news/2006/060109/full/060109-13.html ("")
Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
The lasting effect of first impressions is known to psychologists as the 'halo effect': if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content (such as this article, for example) more favourably.